- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Part 1 of ebook "Risk issues and crisis management in public relations: A casebook of best practice" provides readers with contents including: risk issues management; outside-in thinking; issues management defined; planning an issues management programme – an issues management model; CSR - the new moral code for doing business; an issue ignored is a crisis ensured;...
155 p dainam 26/11/2023 127 5
Từ khóa: Risk issues and crisis management in public relations, Crisis management, Public relations, Risk issues management, Public consultation, The communications process, The precautionary principle
Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick
Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.
22 p dainam 24/10/2022 195 11
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Communication process, Interpersonal communication
Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick
Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
23 p dainam 24/10/2022 84 13
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Social effects, Communication process
Lecture The dynamics of mass communication: Media in the digital age - Chapter 15
Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
28 p dainam 23/08/2022 338 21
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Consumer advertising industry, Producing advertising
Lecture The dynamics of mass communication: Media in the digital age - Chapter 8
Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors, explain how the digital age is affecting the recording industry, describe the departments that make up the recording industry.
34 p dainam 23/08/2022 373 11
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Sound recording
Lecture The dynamics of mass communication: Media in the digital age - Chapter 9
Chapter 9 - Motion pictures. explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry, explain how the digital age is affecting film, describe the components of the movie industry and how a motion picture is produced.
41 p dainam 23/08/2022 322 37
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Motion pictures
Lecture The dynamics of mass communication: Media in the digital age - Chapter 10
Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.
37 p dainam 23/08/2022 116 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Broadcast television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 12
Chapter 12 - The internet and the world wide web. In this chapter we will discuss: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet.
31 p dainam 23/08/2022 276 20
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, World wide web
Lecture The dynamics of mass communication: Media in the digital age - Chapter 11
Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.
22 p dainam 23/08/2022 212 35
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Internet television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 18
Chapter 18 - International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.
16 p dainam 23/08/2022 239 15
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Comparative media systems
Lecture The dynamics of mass communication: Media in the digital age - Chapter 19
Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
29 p dainam 23/08/2022 224 27
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Social effects
Đăng nhập
Bộ sưu tập nổi bật