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Lecture Dynamics of mass communication (9th edition): Chapter 2 - Joseph R. Dominick
Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society.
17 p dainam 24/10/2022 276 22
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Perspectives on mass communication, Functions of mass communication
Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick
Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.
22 p dainam 24/10/2022 195 11
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Communication process, Interpersonal communication
Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick
Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
24 p dainam 24/10/2022 207 14
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Public relations, Public relations program
Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick
Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
31 p dainam 24/10/2022 346 25
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Producing advertising, Specific media professions
Lecture Dynamics of mass communication (9th edition): Chapter 17 - Joseph R. Dominick
Chapter 17 - The global village: International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media...
21 p dainam 24/10/2022 374 34
Từ khóa: International media systems, The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Comparative media systems
Lecture Dynamics of mass communication (9th edition): Chapter 15 - Joseph R. Dominick
Chapter 15 - Formal controls: Laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.
33 p dainam 24/10/2022 267 35
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Formal controls, Regulating broadcasting
Lecture Dynamics of mass communication (9th edition): Chapter 16 - Joseph R. Dominick
Chapter 16 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.
24 p dainam 24/10/2022 194 34
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Personal ethics, Performance codes
Lecture Dynamics of mass communication (9th edition): Chapter 6 - Joseph R. Dominick
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
23 p dainam 24/10/2022 190 21
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Books in the digital age, Book industry
Lecture Dynamics of mass communication (9th edition): Chapter 9 - Joseph R. Dominick
Chapter 9 - Motion pictures. This chapter includes contents: The phi phenomenon, persistence of vision, history of the motion picture, motion pictures in the digital age, defining features of motion pictures, organization of the film industry, ownership in the film industry, producing motion pictures, economics, feedback, cable and video: the hollywood connection, the film industry.
35 p dainam 24/10/2022 223 10
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Motion pictures, The film industry
Lecture Dynamics of mass communication (9th edition): Chapter 10 - Joseph R. Dominick
Chapter 10 - Television. This chapter includes contents: History, contemporary television, television in the digital age, defining features of television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, cable television, home video, direct broadcast satellites, feedback, the television industry.
37 p dainam 24/10/2022 298 18
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Contemporary television, Public broadcasting
Lecture Dynamics of mass communication (9th edition): Chapter 11 - Joseph R. Dominick
Chapter 11 - The Internet and the World Wide Web. This chapter includes contents: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet, the internet and the web.
23 p dainam 24/10/2022 95 34
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, The World Wide Web
Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick
Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
23 p dainam 24/10/2022 83 13
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Social effects, Communication process
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