- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Lecture The dynamics of mass communication: Media in the digital age - Chapter 15
Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
28 p dainam 23/08/2022 335 21
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Consumer advertising industry, Producing advertising
Lecture The dynamics of mass communication: Media in the digital age - Chapter 5
Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback.
25 p dainam 23/08/2022 192 38
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Producing the magazine, Magazine industry
Lecture The dynamics of mass communication: Media in the digital age - Chapter 8
Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors, explain how the digital age is affecting the recording industry, describe the departments that make up the recording industry.
34 p dainam 23/08/2022 370 11
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Sound recording
Lecture The dynamics of mass communication: Media in the digital age - Chapter 4
Chapter 4 - Newspapers. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.
39 p dainam 23/08/2022 347 24
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Newspaper industry, Newspaper ownership
Lecture The dynamics of mass communication: Media in the digital age - Chapter 7
Chapter 7 - Radio. In this chapter students will be able to: explain how radio broadcasting developed in the 1920s; recognize how television affected radio discuss the; defining features of radio understand that radio gets programming from local stations, networks, and syndication companies; explain how the digital age is affecting radio; appreciate the potential of high-definition radio; understand how consolidation has affected the radio...
39 p dainam 23/08/2022 221 34
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Radio industry, Producing radio programs
Lecture The dynamics of mass communication: Media in the digital age - Chapter 6
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
25 p dainam 23/08/2022 108 24
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Books in the digital age, Book industry
Lecture The dynamics of mass communication: Media in the digital age - Chapter 9
Chapter 9 - Motion pictures. explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry, explain how the digital age is affecting film, describe the components of the movie industry and how a motion picture is produced.
41 p dainam 23/08/2022 319 37
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Motion pictures
Lecture The dynamics of mass communication: Media in the digital age - Chapter 13
Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
24 p dainam 23/08/2022 330 20
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, News gathering, Wire services
Lecture The dynamics of mass communication: Media in the digital age - Chapter 10
Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.
37 p dainam 23/08/2022 113 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Broadcast television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 11
Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.
22 p dainam 23/08/2022 209 35
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Internet television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 14
Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
19 p dainam 23/08/2022 192 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Public relations, Public relations program
Lecture The dynamics of mass communication: Media in the digital age - Chapter 18
Chapter 18 - International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.
16 p dainam 23/08/2022 236 15
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Comparative media systems
Đăng nhập
Bộ sưu tập nổi bật