Ebook Risk issues and crisis management in public relations: A casebook of best practice (Fourth edition) - Part 1

Part 1 of ebook "Risk issues and crisis management in public relations: A casebook of best practice" provides readers with contents including: risk issues management; outside-in thinking; issues management defined; planning an issues management programme – an issues management model; CSR - the new moral code for doing business; an issue ignored is a crisis ensured;...

Từ khóa: Risk issues and crisis management in public relations, Crisis management, Public relations, Risk issues management, Public consultation, The communications process, The precautionary principle