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Ebook Cutlip and Center's: Effective public relations (11th edition) - Glen M. Broom, Bey-Ling Sha
Ebook "Cutlip and Center's: Effective public relations (11th edition)" offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
1095 p dainam 26/02/2024 14 0
Từ khóa: Cutlip and Center's, Effective public relations, Effective public relations (11th edition), Public relations, Glen M. Broom, Bey-Ling Sha, Contemporary public relations, Internal relations, Employee communication
Ebook The public relations handbook (4th edition) - Alison Theaker
Ebook "The public relations handbook" is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public...
505 p dainam 26/02/2024 15 0
Từ khóa: The public relations handbook, The public relations handbook (4th edition), Alison Theaker, Strategic public relations, Stakeholder public relations, Internal communications, Public sector public relations
Ebook Public relations (2nd edition) - Tom Kelleher
Ebook "Public relations (2nd edition)" presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
465 p dainam 26/02/2024 14 0
Từ khóa: Public relations, Public relations (2nd edition), Tom Kelleher, Principled public relations, Public relations models, Relationship management, Managing relationships, Commerce-driven relationships
Ebook Handbook of corporate communication and public relations: Pure and applied - Part 2
Continued part 1, part 2 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: managing image, identity and reputation; the future is now; communicating a continuity plan - the action stations framework; crisis management in the internet mediated era; public relations and democracy - historical reflections and implications for practice; communication for creative...
194 p dainam 26/11/2023 108 10
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, Corporate reputation, Crisis management, Corporate public relations, The action stations framework, Corporate communication research
Ebook Handbook of corporate communication and public relations: Pure and applied - Part 1
Part 1 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: corporate communication at national level; corporate communication at international level; strategic challenges for corporate communicators in public service; differing corporate communication practice in successful and unsuccessful companies;...
269 p dainam 26/11/2023 128 11
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, The contemporary corporate environment, Change communication programme, Knowledge management, Public service, Communication audits
Part 1 of ebook "Risk issues and crisis management in public relations: A casebook of best practice" provides readers with contents including: risk issues management; outside-in thinking; issues management defined; planning an issues management programme – an issues management model; CSR - the new moral code for doing business; an issue ignored is a crisis ensured;...
155 p dainam 26/11/2023 123 5
Từ khóa: Risk issues and crisis management in public relations, Crisis management, Public relations, Risk issues management, Public consultation, The communications process, The precautionary principle
Continued part 1, part 2 of ebook "Risk issues and crisis management in public relations: A casebook of best practice" provides readers with contents including: crisis management; perception is the reality; the media in crisis situations; the legal perspective; planning for the unexpected; crisis communications management;...
110 p dainam 26/11/2023 130 14
Từ khóa: Risk issues and crisis management in public relations, Crisis management, Public relations, The media in crisis situations, The legal perspective, Crisis communications management
Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick
Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
24 p dainam 24/10/2022 205 14
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Public relations, Public relations program
Lecture The dynamics of mass communication: Media in the digital age - Chapter 14
Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
19 p dainam 23/08/2022 192 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Public relations, Public relations program
Bài giảng Public relation: Chương 5 - ThS. Lê Thúy Kiều
Bài giảng Public relation: Chương 5 Hoạch định chiến lược PR, cung cấp cho người học những kiến thức như: Hoạch định, vai trò của hoạch định và tầm nhìn chiến lược; Hoạch định chiến lược PR; Những khó khăn và thuận lợi trong quá trình hoạch định. Mời các bạn cùng tham khảo!
41 p dainam 25/03/2022 163 17
Từ khóa: Bài giảng Public relation, Public relation, Quan hệ công chúng, Hoạch định chiến lược PR, Quá trình hoạch định PR, Vai trò của hoạch định PR
Bài giảng Public relation: Chương 4 - ThS. Lê Thúy Kiều
Bài giảng Public relation: Chương 4 Quản trị khủng hoảng, cung cấp cho người học những kiến thức như: Khủng hoảng là gì; Hoạch định chương trình quản lý khủng hoảng; Các nhóm xử lý khủng hoảng; Hành động; Chương trình xử lý khủng hoảng. Mời các bạn cùng tham khảo!
28 p dainam 25/03/2022 324 26
Từ khóa: Bài giảng Public relation, Public relation, Quan hệ công chúng, Quản trị khủng hoảng, Chương trình xử lý khủng hoảng, Các nhóm xử lý khủng hoảng
Bài giảng Public relation: Chương 6 - ThS. Lê Thúy Kiều
Bài giảng Public relation: Chương 6 Pháp luật và đạo đức trong hoạt động PR, cung cấp cho người học những kiến thức như: Luật pháp; Đạo đức nghề nghiệp. Mời các bạn cùng tham khảo!
21 p dainam 25/03/2022 154 36
Từ khóa: Bài giảng Public relation, Public relation, Quan hệ công chúng, Đạo đức trong hoạt động PR, Đạo đức nghề nghiệp
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