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Continued part 1, part 2 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: the programs between the ads - the persuasive power of entertainment fiction and narrative; individual differences in media usage and their role as mediators and moderators of media effects; marketing through sports entertainment;...
226 p dainam 24/09/2023 166 70
Từ khóa: The psychology of entertainment media, Manipulative behavior, The interactive effects of verbal, Consumer cultivation, Consumption behavior, Entertainment scale, Social psychological analysis
Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick
Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
23 p dainam 24/10/2022 84 13
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Social effects, Communication process
Lecture The dynamics of mass communication: Media in the digital age - Chapter 19
Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
29 p dainam 23/08/2022 224 27
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Social effects
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