Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick

Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Social effects, Communication process