Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick

Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Communication process, Interpersonal communication