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Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick
Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
31 p dainam 24/10/2022 339 25
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Producing advertising, Specific media professions
Lecture Dynamics of mass communication (9th edition): Chapter 17 - Joseph R. Dominick
Chapter 17 - The global village: International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media...
21 p dainam 24/10/2022 367 34
Từ khóa: International media systems, The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Comparative media systems
Lecture The dynamics of mass communication: Media in the digital age - Chapter 17
Chapter 17 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.
21 p dainam 23/08/2022 59 9
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Personal ethics, Performance Codes
Lecture The dynamics of mass communication: Media in the digital age - Chapter 6
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
25 p dainam 23/08/2022 103 24
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Books in the digital age, Book industry
Lecture The dynamics of mass communication: Media in the digital age - Chapter 9
Chapter 9 - Motion pictures. explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry, explain how the digital age is affecting film, describe the components of the movie industry and how a motion picture is produced.
41 p dainam 23/08/2022 316 37
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Motion pictures
Lecture The dynamics of mass communication: Media in the digital age - Chapter 13
Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
24 p dainam 23/08/2022 329 20
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, News gathering, Wire services
Lecture The dynamics of mass communication: Media in the digital age - Chapter 10
Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.
37 p dainam 23/08/2022 112 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Broadcast television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 12
Chapter 12 - The internet and the world wide web. In this chapter we will discuss: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet.
31 p dainam 23/08/2022 272 20
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, World wide web
Lecture The dynamics of mass communication: Media in the digital age - Chapter 11
Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.
22 p dainam 23/08/2022 207 35
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Internet television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 14
Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
19 p dainam 23/08/2022 191 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Public relations, Public relations program
Lecture The dynamics of mass communication: Media in the digital age - Chapter 18
Chapter 18 - International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.
16 p dainam 23/08/2022 235 15
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Comparative media systems
Lecture The dynamics of mass communication: Media in the digital age - Chapter 19
Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
29 p dainam 23/08/2022 218 27
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Social effects
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