• Lecture Dynamics of mass communication (9th edition): Chapter 2 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 2 - Joseph R. Dominick

    Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society.

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  • Lecture Dynamics of mass communication (9th edition): Chapter 3 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 3 - Joseph R. Dominick

    Chapter 3 - Historical and cultural context. Chapter 3 presents the following content: Eight milestones in human communication, language, writing, printing, telegraph and telephone, photography and motion pictures, radio and television, digital media, wireless handheld media, concluding observations.

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  • Lecture Dynamics of mass communication (9th edition): Chapter 4 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 4 - Joseph R. Dominick

    Chapter 4 - The newspaper industry. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.

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  • Lecture Dynamics of mass communication (9th edition): Chapter 5 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 5 - Joseph R. Dominick

    Chapter 5 - Magazines. In this chapter we will discuss: Magazine history, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback, the magazine industry.

     24 p dainam 24/10/2022 186 6

  • Lecture Dynamics of mass communication (9th edition): Chapter 7 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 7 - Joseph R. Dominick

    Chapter 7 - Radio. In this chapter we will discuss: History, radio in the digital age, defining features of radio, organization of the radio industry, ownership in the radio industry, producing radio programs, economics, feedback, the radio industry.

     31 p dainam 24/10/2022 180 5

  • Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick

    Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

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  • Lecture Dynamics of mass communication (9th edition): Chapter 8 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 8 - Joseph R. Dominick

    Chapter 8 - Sound recording. In this chapter we will discuss: History, sound recording in the digital age, defining features of sound recording, organization of the recording industry, ownership in the recording industry, producing records, making a CD, economics, feedback, the recording industry.

     25 p dainam 24/10/2022 119 4

  • Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick

    Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

     24 p dainam 24/10/2022 75 9

  • Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick

    Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

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  • Lecture Dynamics of mass communication (9th edition): Chapter 17 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 17 - Joseph R. Dominick

    Chapter 17 - The global village: International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media...

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  • Lecture Dynamics of mass communication (9th edition): Chapter 15 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 15 - Joseph R. Dominick

    Chapter 15 - Formal controls: Laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.

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  • Lecture Dynamics of mass communication (9th edition): Chapter 16 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 16 - Joseph R. Dominick

    Chapter 16 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.

     24 p dainam 24/10/2022 123 2

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