Lecture The dynamics of mass communication: Media in the digital age - Chapter 15

Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Consumer advertising industry, Producing advertising