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Lecture The dynamics of mass communication: Media in the digital age - Chapter 17
Chapter 17 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.
21 p dainam 23/08/2022 62 9
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Personal ethics, Performance Codes
Lecture The dynamics of mass communication: Media in the digital age - Chapter 16
Chapter 16 - Formal controls: laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.
33 p dainam 23/08/2022 92 16
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Regulating broadcasting, Regulating cable TV
Lecture The dynamics of mass communication: Media in the digital age - Chapter 15
Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
28 p dainam 23/08/2022 338 21
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Consumer advertising industry, Producing advertising
Lecture The dynamics of mass communication: Media in the digital age - Chapter 4
Chapter 4 - Newspapers. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.
39 p dainam 23/08/2022 350 24
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Newspaper industry, Newspaper ownership
Lecture The dynamics of mass communication: Media in the digital age - Chapter 13
Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
24 p dainam 23/08/2022 333 20
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, News gathering, Wire services
Lecture The dynamics of mass communication: Media in the digital age - Chapter 10
Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.
37 p dainam 23/08/2022 116 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Broadcast television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 12
Chapter 12 - The internet and the world wide web. In this chapter we will discuss: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet.
31 p dainam 23/08/2022 276 20
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, World wide web
Lecture The dynamics of mass communication: Media in the digital age - Chapter 14
Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
19 p dainam 23/08/2022 195 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Public relations, Public relations program
Lecture The dynamics of mass communication: Media in the digital age - Chapter 18
Chapter 18 - International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.
16 p dainam 23/08/2022 239 15
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Comparative media systems
Lecture The dynamics of mass communication: Media in the digital age - Chapter 19
Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
29 p dainam 23/08/2022 224 27
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Social effects
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