Lecture The dynamics of mass communication: Media in the digital age - Chapter 14

Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Public relations, Public relations program