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Lecture Dynamics of mass communication (9th edition): Chapter 4 - Joseph R. Dominick
Chapter 4 - The newspaper industry. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.
27 p dainam 24/10/2022 194 29
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Newspaper industry, Newspaper ownership
Lecture Dynamics of mass communication (9th edition): Chapter 5 - Joseph R. Dominick
Chapter 5 - Magazines. In this chapter we will discuss: Magazine history, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback, the magazine industry.
24 p dainam 24/10/2022 368 8
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Magazine history, The magazine industry
Lecture Dynamics of mass communication (9th edition): Chapter 7 - Joseph R. Dominick
Chapter 7 - Radio. In this chapter we will discuss: History, radio in the digital age, defining features of radio, organization of the radio industry, ownership in the radio industry, producing radio programs, economics, feedback, the radio industry.
31 p dainam 24/10/2022 345 22
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Radio industry, Producing radio programs
Lecture Dynamics of mass communication (9th edition): Chapter 8 - Joseph R. Dominick
Chapter 8 - Sound recording. In this chapter we will discuss: History, sound recording in the digital age, defining features of sound recording, organization of the recording industry, ownership in the recording industry, producing records, making a CD, economics, feedback, the recording industry.
25 p dainam 24/10/2022 303 18
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Sound recording, Producing records
Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick
Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
24 p dainam 24/10/2022 207 14
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Public relations, Public relations program
Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick
Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
31 p dainam 24/10/2022 346 25
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Producing advertising, Specific media professions
Lecture Dynamics of mass communication (9th edition): Chapter 17 - Joseph R. Dominick
Chapter 17 - The global village: International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media...
21 p dainam 24/10/2022 374 34
Từ khóa: International media systems, The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Comparative media systems
Lecture Dynamics of mass communication (9th edition): Chapter 15 - Joseph R. Dominick
Chapter 15 - Formal controls: Laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.
33 p dainam 24/10/2022 267 35
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Formal controls, Regulating broadcasting
Lecture The dynamics of mass communication: Media in the digital age - Chapter 6
Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.
25 p dainam 23/08/2022 111 24
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Books in the digital age, Book industry
Lecture The dynamics of mass communication: Media in the digital age - Chapter 11
Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.
22 p dainam 23/08/2022 212 35
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Internet television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 18
Chapter 18 - International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.
16 p dainam 23/08/2022 239 15
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Comparative media systems
Lecture The dynamics of mass communication: Media in the digital age - Chapter 19
Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.
29 p dainam 23/08/2022 224 27
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Social effects
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