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Lecture The dynamics of mass communication: Media in the digital age - Chapter 17
Chapter 17 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.
21 p dainam 23/08/2022 62 9
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Personal ethics, Performance Codes
Lecture The dynamics of mass communication: Media in the digital age - Chapter 16
Chapter 16 - Formal controls: laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.
33 p dainam 23/08/2022 92 16
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Regulating broadcasting, Regulating cable TV
Lecture The dynamics of mass communication: Media in the digital age - Chapter 15
Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
28 p dainam 23/08/2022 338 21
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Consumer advertising industry, Producing advertising
Lecture The dynamics of mass communication: Media in the digital age - Chapter 5
Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback.
25 p dainam 23/08/2022 196 38
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Producing the magazine, Magazine industry
Lecture The dynamics of mass communication: Media in the digital age - Chapter 8
Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors, explain how the digital age is affecting the recording industry, describe the departments that make up the recording industry.
34 p dainam 23/08/2022 373 11
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Sound recording
Lecture The dynamics of mass communication: Media in the digital age - Chapter 4
Chapter 4 - Newspapers. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.
39 p dainam 23/08/2022 349 24
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Newspaper industry, Newspaper ownership
Lecture The dynamics of mass communication: Media in the digital age - Chapter 7
Chapter 7 - Radio. In this chapter students will be able to: explain how radio broadcasting developed in the 1920s; recognize how television affected radio discuss the; defining features of radio understand that radio gets programming from local stations, networks, and syndication companies; explain how the digital age is affecting radio; appreciate the potential of high-definition radio; understand how consolidation has affected the radio...
39 p dainam 23/08/2022 223 34
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Radio industry, Producing radio programs
Lecture The dynamics of mass communication: Media in the digital age - Chapter 9
Chapter 9 - Motion pictures. explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry, explain how the digital age is affecting film, describe the components of the movie industry and how a motion picture is produced.
41 p dainam 23/08/2022 321 37
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Motion pictures
Lecture The dynamics of mass communication: Media in the digital age - Chapter 13
Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.
24 p dainam 23/08/2022 333 20
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, News gathering, Wire services
Lecture The dynamics of mass communication: Media in the digital age - Chapter 10
Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.
37 p dainam 23/08/2022 116 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, Broadcast television
Lecture The dynamics of mass communication: Media in the digital age - Chapter 12
Chapter 12 - The internet and the world wide web. In this chapter we will discuss: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet.
31 p dainam 23/08/2022 276 20
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Communication process, World wide web
Lecture The dynamics of mass communication: Media in the digital age - Chapter 14
Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
19 p dainam 23/08/2022 195 18
Từ khóa: Mass communication, Truyền thông đại chúng, Media in the digital age, Mass media, Public relations, Public relations program
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