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Lecture Dynamics of mass communication (9th edition): Chapter 2 - Joseph R. Dominick
Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society.
17 p dainam 24/10/2022 277 22
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Perspectives on mass communication, Functions of mass communication
Lecture Dynamics of mass communication (9th edition): Chapter 3 - Joseph R. Dominick
Chapter 3 - Historical and cultural context. Chapter 3 presents the following content: Eight milestones in human communication, language, writing, printing, telegraph and telephone, photography and motion pictures, radio and television, digital media, wireless handheld media, concluding observations.
24 p dainam 24/10/2022 367 17
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Conquering space, Cultural context
Lecture Dynamics of mass communication (9th edition): Chapter 4 - Joseph R. Dominick
Chapter 4 - The newspaper industry. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.
27 p dainam 24/10/2022 194 29
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Newspaper industry, Newspaper ownership
Lecture Dynamics of mass communication (9th edition): Chapter 5 - Joseph R. Dominick
Chapter 5 - Magazines. In this chapter we will discuss: Magazine history, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback, the magazine industry.
24 p dainam 24/10/2022 368 8
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Magazine history, The magazine industry
Lecture Dynamics of mass communication (9th edition): Chapter 7 - Joseph R. Dominick
Chapter 7 - Radio. In this chapter we will discuss: History, radio in the digital age, defining features of radio, organization of the radio industry, ownership in the radio industry, producing radio programs, economics, feedback, the radio industry.
31 p dainam 24/10/2022 345 22
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Radio industry, Producing radio programs
Lecture Dynamics of mass communication (9th edition): Chapter 1 - Joseph R. Dominick
Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.
22 p dainam 24/10/2022 195 11
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Communication process, Interpersonal communication
Lecture Dynamics of mass communication (9th edition): Chapter 8 - Joseph R. Dominick
Chapter 8 - Sound recording. In this chapter we will discuss: History, sound recording in the digital age, defining features of sound recording, organization of the recording industry, ownership in the recording industry, producing records, making a CD, economics, feedback, the recording industry.
25 p dainam 24/10/2022 303 18
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Sound recording, Producing records
Lecture Dynamics of mass communication (9th edition): Chapter 13 - Joseph R. Dominick
Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.
24 p dainam 24/10/2022 207 14
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Public relations, Public relations program
Lecture Dynamics of mass communication (9th edition): Chapter 14 - Joseph R. Dominick
Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.
31 p dainam 24/10/2022 346 25
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Producing advertising, Specific media professions
Lecture Dynamics of mass communication (9th edition): Chapter 17 - Joseph R. Dominick
Chapter 17 - The global village: International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media...
21 p dainam 24/10/2022 374 34
Từ khóa: International media systems, The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Comparative media systems
Lecture Dynamics of mass communication (9th edition): Chapter 15 - Joseph R. Dominick
Chapter 15 - Formal controls: Laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.
33 p dainam 24/10/2022 267 35
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Formal controls, Regulating broadcasting
Lecture Dynamics of mass communication (9th edition): Chapter 16 - Joseph R. Dominick
Chapter 16 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.
24 p dainam 24/10/2022 194 34
Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Personal ethics, Performance codes
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