Lecture Dynamics of mass communication (9th edition): Chapter 2 - Joseph R. Dominick

Chapter 2 - Perspectives on mass communication. In this chapter, you will learn to: understand the differences between the functional approach and the critical/cultural approach to studying mass communications; explain the value of each approach in the analysis of the mass communication process; describe the five functions mass media perform for society.

Từ khóa: The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Perspectives on mass communication, Functions of mass communication