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Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p dainam 26/02/2024 17 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...
113 p dainam 26/02/2024 16 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, The customer economy, Calculate customer equity, Customer equity obstacles
Ebook Advertising account planning: A practical guide - Part 1
Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...
84 p dainam 26/02/2024 20 0
Từ khóa: Advertising account planning, Advertising management, Advertising campaigns, Media support brand positioning, SWOT analysis, Product involvement, The consumer’s story
Ebook Check your English vocabulary for leisure, travel and tourism (Second edition) - Rawdon Wyatt
Ebook "Check your English vocabulary for leisure, travel and tourism" provides exercises to help teach and build English vocabulary relevant to the hotel, tourism and catering industries. It has been written both for students studying towards professional exams and for those who want to improve their specialist communication skills. The material covers general and topic-specific vocabulary, as well as grammar and use of English, comprehension,...
81 p dainam 27/01/2024 29 0
Từ khóa: Check your English vocabulary, English vocabulary for leisure, English vocabulary for travel, English vocabulary for tourism, Vocabulary workbook, Tourism management, The international hospitality industry
..Microsoft and/or its respective suppliers make no representations about the suitability of the
Microsoft and/or its respective suppliers make no representations about the suitability of the information contained in the documents and related graphics published as part of the services for any purpose. All such documents and related graphics are provided ‘‘as is’’ without warranty of any kind. Microsoft and/or its respective suppliers hereby disclaim all warranties and conditions with regard to this information, including all...
649 p dainam 17/01/2024 17 0
Từ khóa: management
Ebook "Willey federal accounting handbook: Policies, standards, procedures, practices (Second edition)" is the handbook that every financial federal employee can use, covering all of the recent revisions including new FASAB standards and how Congress wants the intent and objectives of the Sarbanes-Oxley Act to be implemented by federal departments and agencies. Written for both the professional and the non-professional, this handbook equips...
402 p dainam 27/12/2023 22 0
Từ khóa: Willey federal accounting handbook, Federal accounting handbook, Financial management legislation, The federal budget, Federal financial statements, Nonappropriated fund activities
Cơ cấu lại ngân sách nhà nước thúc đẩy phát triển kinh tế nhanh, bền vững
Bài viết "Cơ cấu lại ngân sách nhà nước thúc đẩy phát triển kinh tế nhanh, bền vững" phân tích những tác động không mong muốn của cơ cấu NSNN hiện nay tới phát triển kinh tế, nhóm tác giả đề xuất các khuyến nghị cơ cấu lại NSNN để thúc đẩy nền kinh tế Việt Nam phát triển nhanh, bền vững, bảo đảm an ninh tài chính quốc gia. Mời các bạn cùng...
8 p dainam 27/12/2023 26 0
Từ khóa: Ngân sách nhà nước, Cơ cấu lại ngân sách nhà nước, Quản lý tài chính – ngân sách, Quản lý nợ công, Quy mô thu ngân sách, Business management in the context of globalisation
Điều chỉnh thuế để phát triển bền vững trong xu thế hội nhập
Bài viết "Điều chỉnh thuế để phát triển bền vững trong xu thế hội nhập" làm rõ hơn về vấn đề nộp thuế thu nhập cá nhân theo tỷ lệ quy định trên doanh thu bán hàng hóa dịch vụ. Trong đó, đối với bán hàng hóa qua mạng xã hội, các hình thức bán hàng trực tuyến… cá nhân phải nộp thuế GTGT theo thuế suất 1% và thuế thu nhập cá nhân theo mức...
7 p dainam 27/12/2023 26 0
Từ khóa: Thuế giá trị gia tăng, Thuế thu nhập doanh nghiệp, Thuế tài sản, Phương pháp khấu trừ thuế, Kinh doanh thương mại điện tử, Thông lệ quốc tế, Business management in the context of globalisation
Ebook Advertising media planning: A brand management approach (Fourth edition): Part 2
Continued part 1, part 2 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: learning about media costs; general characteristics of media; evaluating media vehicles; video media, audio media, print media, out-of-home media; search engine marketing; online display advertising; sales promotion; perspectives on international and global media planning; preparing a communication plan; media...
221 p dainam 26/11/2023 79 2
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Evaluating media vehicles, Out-of-home media, Search engine marketing, Online display advertising
Ebook Handbook of corporate communication and public relations: Pure and applied - Part 2
Continued part 1, part 2 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: managing image, identity and reputation; the future is now; communicating a continuity plan - the action stations framework; crisis management in the internet mediated era; public relations and democracy - historical reflections and implications for practice; communication for creative...
194 p dainam 26/11/2023 116 10
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, Corporate reputation, Crisis management, Corporate public relations, The action stations framework, Corporate communication research
Part 1 of ebook "Risk issues and crisis management in public relations: A casebook of best practice" provides readers with contents including: risk issues management; outside-in thinking; issues management defined; planning an issues management programme – an issues management model; CSR - the new moral code for doing business; an issue ignored is a crisis ensured;...
155 p dainam 26/11/2023 128 5
Từ khóa: Risk issues and crisis management in public relations, Crisis management, Public relations, Risk issues management, Public consultation, The communications process, The precautionary principle
Continued part 1, part 2 of ebook "Risk issues and crisis management in public relations: A casebook of best practice" provides readers with contents including: crisis management; perception is the reality; the media in crisis situations; the legal perspective; planning for the unexpected; crisis communications management;...
110 p dainam 26/11/2023 135 14
Từ khóa: Risk issues and crisis management in public relations, Crisis management, Public relations, The media in crisis situations, The legal perspective, Crisis communications management
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