Ebook Advertising account planning: A practical guide - Part 1

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

Từ khóa: Advertising account planning, Advertising management, Advertising campaigns, Media support brand positioning, SWOT analysis, Product involvement, The consumer’s story