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Ebook Advertising media planning: A brand management approach (Fourth edition): Part 1
Part 1 of ebook "Advertising media planning: A brand management approach" provides readers with contents including: the changing role of media planning in brand support - media planning and IMC; establishing a media framework; outlining the components of a communication plan; how marketing objectives affect communication planning; the role of communication in advertising and marketing; working with a situation analysis;...
140 p dainam 26/11/2023 86 8
Từ khóa: Advertising media planning, Brand management approach, Brand name products, Media framework, Communication plan, The role of communication, The target audience, Media communication strategy
Ebook Handbook of corporate communication and public relations: Pure and applied - Part 1
Part 1 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: corporate communication at national level; corporate communication at international level; strategic challenges for corporate communicators in public service; differing corporate communication practice in successful and unsuccessful companies;...
269 p dainam 26/11/2023 134 11
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, The contemporary corporate environment, Change communication programme, Knowledge management, Public service, Communication audits
Ebook Investment banking: Valuation, leveraged buyouts, and mergers and acquisitions - Part 2
Continued part 1, part 2 of ebook "Investment banking: Valuation, leveraged buyouts, and mergers and acquisitions" provides readers with contents including: leveraged buyouts; LBO analysis; mergers and acquisitions; M&A sale process; conduct management presentations; contact prospective buyers; prepare confidentiality agreement; input transaction structure; efficiency enhancement opportunities; primary exit/monetization strategies;...
148 p dainam 24/09/2023 262 78
Từ khóa: Investment banking, Leveraged buyouts, LBO analysis, M&A sale process, Conduct management presentations, Contact prospective buyers, Input transaction structure
Ebook Master math: Business and personal finance math - Part 2
Continued part 1, part 2 of ebook "Master math: Business and personal finance math" provides readers with contents including: chapter 8 - insurance and investments; chapter 9 - budgets; chapter 10 - business costs; chapter 11 - sales; chapter 12 - inventory; chapter 13 - financial statements and ratios;...
158 p dainam 24/09/2023 312 37
Từ khóa: Master math, Business and personal finance math, Business costs, Financial statements, Health insurance, Payroll costs, Manufacturing costs, Managing cash
Continued part 1, part 2 of ebook "Life cycle costing for the analysis, management and maintenance of civil engineering infrastructure" provides readers with contents including: life cycle management framework for highway bridges; life cycle analysis of highway composite bridges; life cycle cost analysis for corrosion protective coatings - offshore wind turbines;...
125 p dainam 24/09/2023 268 74
Từ khóa: Life cycle costing, Civil engineering infrastructure, Life cycle management framework, Highway bridges, Highway composite bridges, Corrosion protective coatings
Ebook Occupational health and safety management (Second edition): Part 1
Part 1 of ebook "Occupational health and safety management" provides readers with contents including: making a commitment - management’s commitment and involvement; being a part - workforce involvement; put it in writing - a written safety and health program; getting safe performance - motivating safety and health; how they act - behavior-based safety; search for the culprits - hazard identification; taking a serious look - analyzing...
245 p dainam 24/09/2023 304 100
Từ khóa: Occupational health and safety management, Occupational health, Safety management, Management’s commitment, Workforce involvement, Motivating safety and health
Ebook Occupational health and safety management (Second edition): Part 2
Continued part 1, part 2 of ebook "Occupational health and safety management" provides readers with contents including: who knows what - safety and health training; guiding light - OSHA compliance; golden rules - OSHA regulations; all around - workplace environmental issues; keep me safe - workplace security and violence; mean ones - workplace bullying; let us find a way - safety communications; everything costs dollars - budgeting for safety...
293 p dainam 24/09/2023 396 91
Từ khóa: Occupational health and safety management, Occupational health, Safety management, Safety and health training, OSHA regulations, Workplace environmental issues, Workplace bullying
Ebook Marketing management (14e): Part 1
Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.
346 p dainam 23/07/2023 260 36
Từ khóa: Ebook Marketing management, Marketing management, Capturing marketing insights, Connecting with customers, Building strong brands, Marketing strategies
Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p dainam 23/07/2023 92 33
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p dainam 23/07/2023 233 9
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p dainam 23/07/2023 138 11
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook High performance in hospital management: A guideline for developing and developed countries
Ebook "High performance in hospital management: A guideline for developing and developed countries" includes case studies, diagrams and questions at the end of each of the ten chapters, makes it accessible to clinicians who would generally not have had any formal training in the science of organisational management. This book covers the principles of business management as they apply to the health-care environment. The intention of the authors...
232 p dainam 28/06/2023 207 9
Từ khóa: High performance in hospital management, Hospital management, Project portfolio management, Integration of business processes hospital, Hospital strategy linked, Lean management, ISO 9000 quality management
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