Ebook Handbook of corporate communication and public relations: Pure and applied - Part 2

Continued part 1, part 2 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: managing image, identity and reputation; the future is now; communicating a continuity plan - the action stations framework; crisis management in the internet mediated era; public relations and democracy - historical reflections and implications for practice; communication for creative thinking in a corporate context;...

Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, Corporate reputation, Crisis management, Corporate public relations, The action stations framework, Corporate communication research