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Ebook Handbook of corporate communication and public relations: Pure and applied - Part 2
Continued part 1, part 2 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: managing image, identity and reputation; the future is now; communicating a continuity plan - the action stations framework; crisis management in the internet mediated era; public relations and democracy - historical reflections and implications for practice; communication for creative...
194 p dainam 26/11/2023 115 10
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, Corporate reputation, Crisis management, Corporate public relations, The action stations framework, Corporate communication research
Ebook Handbook of corporate communication and public relations: Pure and applied - Part 1
Part 1 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: corporate communication at national level; corporate communication at international level; strategic challenges for corporate communicators in public service; differing corporate communication practice in successful and unsuccessful companies;...
269 p dainam 26/11/2023 133 11
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, The contemporary corporate environment, Change communication programme, Knowledge management, Public service, Communication audits
Ebook Strategic knowledge management in multinational organizations: Part 1
Ebook Strategic knowledge management in multinational organizations: Part 1 presents the following content: Chapter I HRM Practices and Knowledge Transfer in Multinational Companies; Chapter II Knowledge Creation in Commitment-Based Value Networks in Multinational Organizations; Chapter III The Impact of Group Relationships on Knowledge Sharing: A Cross-Cultural Study; Chapter IV Why First-Level Call Center Technicians Need Knowledge...
188 p dainam 21/05/2023 346 39
Từ khóa: Strategic knowledge management, Multinational organizations, Knowledge management, International business enterprises, Intercultural communication, Corporate culture
Ebook Strategic knowledge management in multinational organizations: Part 2
Ebook Strategic knowledge management in multinational organizations: Part 1 presents the following content: Chapter XII Improving Global Knowledge Management Through Inclusion of Host Country Workforce Input; Chapter XIII Developing a Standardization Best Practice by Cooperation Between Multinationals; Chapter XIV The Building of the Intellectual Capital Statements in Multinationals: Challenges for the Future; Chapter XV Knowledge Management...
240 p dainam 21/05/2023 191 22
Từ khóa: Strategic knowledge management, Multinational organizations, Knowledge management, International business enterprises, Intercultural communication, Corporate culture
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