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Ebook Cutlip and Center's: Effective public relations (11th edition) - Glen M. Broom, Bey-Ling Sha
Ebook "Cutlip and Center's: Effective public relations (11th edition)" offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
1095 p dainam 26/02/2024 20 0
Từ khóa: Cutlip and Center's, Effective public relations, Effective public relations (11th edition), Public relations, Glen M. Broom, Bey-Ling Sha, Contemporary public relations, Internal relations, Employee communication
Ebook The public relations handbook (4th edition) - Alison Theaker
Ebook "The public relations handbook" is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public...
505 p dainam 26/02/2024 22 0
Từ khóa: The public relations handbook, The public relations handbook (4th edition), Alison Theaker, Strategic public relations, Stakeholder public relations, Internal communications, Public sector public relations
Ebook Strategic knowledge management in multinational organizations: Part 1
Ebook Strategic knowledge management in multinational organizations: Part 1 presents the following content: Chapter I HRM Practices and Knowledge Transfer in Multinational Companies; Chapter II Knowledge Creation in Commitment-Based Value Networks in Multinational Organizations; Chapter III The Impact of Group Relationships on Knowledge Sharing: A Cross-Cultural Study; Chapter IV Why First-Level Call Center Technicians Need Knowledge...
188 p dainam 21/05/2023 346 39
Từ khóa: Strategic knowledge management, Multinational organizations, Knowledge management, International business enterprises, Intercultural communication, Corporate culture
Ebook Strategic knowledge management in multinational organizations: Part 2
Ebook Strategic knowledge management in multinational organizations: Part 1 presents the following content: Chapter XII Improving Global Knowledge Management Through Inclusion of Host Country Workforce Input; Chapter XIII Developing a Standardization Best Practice by Cooperation Between Multinationals; Chapter XIV The Building of the Intellectual Capital Statements in Multinationals: Challenges for the Future; Chapter XV Knowledge Management...
240 p dainam 21/05/2023 191 22
Từ khóa: Strategic knowledge management, Multinational organizations, Knowledge management, International business enterprises, Intercultural communication, Corporate culture
Lecture Dynamics of mass communication (9th edition): Chapter 17 - Joseph R. Dominick
Chapter 17 - The global village: International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media...
21 p dainam 24/10/2022 374 34
Từ khóa: International media systems, The digital age, Mass communication, Dynamics of mass communication, Truyền thông đại chúng, Comparative media systems
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