Ebook The public relations handbook (4th edition) - Alison Theaker

Ebook "The public relations handbook" is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice.

Từ khóa: The public relations handbook, The public relations handbook (4th edition), Alison Theaker, Strategic public relations, Stakeholder public relations, Internal communications, Public sector public relations