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Ebook Cutlip and Center's: Effective public relations (11th edition) - Glen M. Broom, Bey-Ling Sha
Ebook "Cutlip and Center's: Effective public relations (11th edition)" offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
1095 p dainam 26/02/2024 20 0
Từ khóa: Cutlip and Center's, Effective public relations, Effective public relations (11th edition), Public relations, Glen M. Broom, Bey-Ling Sha, Contemporary public relations, Internal relations, Employee communication
Ebook Handbook of corporate communication and public relations: Pure and applied - Part 1
Part 1 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: corporate communication at national level; corporate communication at international level; strategic challenges for corporate communicators in public service; differing corporate communication practice in successful and unsuccessful companies;...
269 p dainam 26/11/2023 133 11
Từ khóa: Handbook of corporate communication and public relations, Corporate communication, Public relations, The contemporary corporate environment, Change communication programme, Knowledge management, Public service, Communication audits
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