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Ebook Cutlip and Center's: Effective public relations (11th edition) - Glen M. Broom, Bey-Ling Sha
Ebook "Cutlip and Center's: Effective public relations (11th edition)" offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
1095 p dainam 26/02/2024 20 0
Từ khóa: Cutlip and Center's, Effective public relations, Effective public relations (11th edition), Public relations, Glen M. Broom, Bey-Ling Sha, Contemporary public relations, Internal relations, Employee communication
Ebook The public relations handbook (4th edition) - Alison Theaker
Ebook "The public relations handbook" is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public...
505 p dainam 26/02/2024 22 0
Từ khóa: The public relations handbook, The public relations handbook (4th edition), Alison Theaker, Strategic public relations, Stakeholder public relations, Internal communications, Public sector public relations
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