Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2

Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing; Chapter 15: Global distribution; Chapter 16: Global advertising; Chapter 17: Global promotion, e-commerce, and personal selling; Chapter 18: Organizing for global marketing.

Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy