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Ebook Advertising account planning: A practical guide - Part 1
Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...
84 p dainam 26/02/2024 18 0
Từ khóa: Advertising account planning, Advertising management, Advertising campaigns, Media support brand positioning, SWOT analysis, Product involvement, The consumer’s story
Ebook Advertising account planning: A practical guide - Part 2
Continued part 1, part 2 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 7 - Brand positioning; Chapter 8 - The creative brief; Chapter 9 - Media and account planning; Chapter 10 - Measuring success; Chapter 11 - Business-to-business case study; Chapter 12 - Packaged-goods case study; Chapter 13 - Retail case study;...
85 p dainam 26/02/2024 16 0
Từ khóa: Advertising account planning, Advertising management, Advertising campaigns, Brand positioning, Owning conceptual space, Contemporary creative briefing, Melding target markets
Ebook "Willey federal accounting handbook: Policies, standards, procedures, practices (Second edition)" is the handbook that every financial federal employee can use, covering all of the recent revisions including new FASAB standards and how Congress wants the intent and objectives of the Sarbanes-Oxley Act to be implemented by federal departments and agencies. Written for both the professional and the non-professional, this handbook equips...
402 p dainam 27/12/2023 22 0
Từ khóa: Willey federal accounting handbook, Federal accounting handbook, Financial management legislation, The federal budget, Federal financial statements, Nonappropriated fund activities
Ebook Accounting for non-accounting students (Sixth edition): Part 2
Ebook Accounting for non-accounting students (Sixth edition): Part 2 deals with management accounting. Chapter 14 provides a foundation for a study of management. Chapters 15 and 16 deal with some basic costing accounting matters, Chapters 17 and 18 with planning and control procedures, and Chapters 19, 20 and 21 with some decision-making issues. Finally, Chapter 22 reviews some emerging issues in management accounting.
264 p dainam 26/03/2023 80 14
Từ khóa: Accounting for non-accounting students, Ebook Accounting for non-accounting students, Management accounting, Direct costs, Standard costing, Specific decisions, Capital investment
Ebook Principles of hotel front office operations (2nd edition): Part 2
Continued part 1, part 2 of ebook "Principles of hotel front office operations" provide readers with content about: other duties of the reception department; front office accounting; check-out and settlement of accounts; credit control; sundry guest services; handling corporate and group sales; dealing with guests' problems; yield management; the electronic front office;...
181 p dainam 26/02/2023 295 32
Từ khóa: Principles of hotel front office operations, Hotel front office operations, The reception department, Front office accounting, Credit control, Sundry guest services, Yield management
Lecture Management accounting - Chapter 8: Performance measurement in decentralized organization
Lecture Management accounting - Chapter 8: Performance measurement in decentralized organization. This lecture will cover the following: decentralization in organizations; responsibility accounting; evaluating responsibility performance; evaluating investment center;... Please refer to content of this lecture!
13 p dainam 27/01/2023 245 29
Từ khóa: Lecture Management accounting, Bài giảng Kế toán quản trị, Management accounting, Performance measurement in decentralized organization, Decentralized organization, Responsibility accounting
Lecture Management accounting - Chapter 1: Managerial accounting overview and cost concept
Lecture Management accounting - Chapter 1: Managerial accounting overview and cost concept. This lecture will cover the following: managerial accounting – an overview; cost concept and cost classification;... Please refer to content of this lecture!
28 p dainam 27/01/2023 129 19
Từ khóa: Lecture Management accounting, Bài giảng Kế toán quản trị, Management accounting, Nature of management accounting, Component of accounting system, Financial accounting, Managerial accounting
Lecture Management accounting - Chapter 7: Budgeting process
Lecture Management accounting - Chapter 7: Budgeting process. This lecture will cover the following: master budget; preparing master budget; flexible budget; standard costs; variance analysis cycle; evaluation of controls based on standard costs;... Please refer to content of this lecture!
16 p dainam 27/01/2023 325 33
Từ khóa: Lecture Management accounting, Bài giảng Kế toán quản trị, Management accounting, Budgeting process, Preparing master budget, Variance analysis cycle
Lecture Management accounting - Chapter 2: Job – order costing method
Lecture Management accounting - Chapter 2: Job – order costing method. This lecture will cover the following: job order costing – an overview; job-order costing flow; materials requisition form; manufacturing overhead application; job cost sheet;... Please refer to content of this lecture!
14 p dainam 27/01/2023 159 16
Từ khóa: Lecture Management accounting, Bài giảng Kế toán quản trị, Management accounting, Job – order costing method, Job-order costing flow, Materials requisition form, Job cost sheet
Lecture Management accounting - Chapter 3: Process costing method
Lecture Management accounting - Chapter 3: Process costing method. This lecture will cover the following: the process costing – an overview; characteristic of process costing; the process costing flow; the flow of manufacturing cost; the production report;... Please refer to content of this lecture!
23 p dainam 27/01/2023 346 13
Từ khóa: Lecture Management accounting, Bài giảng Kế toán quản trị, Management accounting, Process costing method, The process costing flow, The production report
Lecture Management accounting - Chapter 4: Activity-based costing
Lecture Management accounting - Chapter 4: Activity-based costing. This lecture will cover the following: activity- based costing - an overview; designing an activity-based costing system; the limitation of activity-based costing;... Please refer to content of this lecture!
15 p dainam 27/01/2023 196 14
Từ khóa: Lecture Management accounting, Bài giảng Kế toán quản trị, Management accounting, Activity-based costing, Activity-based costing system, Organization-sustaining activity, Product-level activity
Lecture Management accounting - Chapter 10: Capital budgeting decisions
Lecture Management accounting - Chapter 10: Capital budgeting decisions. This lecture will cover the following: an overview about capital budgeting; methods in analyzing capital budgeting decisions; internal rate of return method;... Please refer to content of this lecture!
16 p dainam 27/01/2023 315 27
Từ khóa: Lecture Management accounting, Bài giảng Kế toán quản trị, Management accounting, Capital budgeting decisions, Cost reduction decisions, Equipment selection decisions
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