Ebook Advertising account planning: A practical guide - Part 2

Continued part 1, part 2 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 7 - Brand positioning; Chapter 8 - The creative brief; Chapter 9 - Media and account planning; Chapter 10 - Measuring success; Chapter 11 - Business-to-business case study; Chapter 12 - Packaged-goods case study; Chapter 13 - Retail case study;...

Từ khóa: Advertising account planning, Advertising management, Advertising campaigns, Brand positioning, Owning conceptual space, Contemporary creative briefing, Melding target markets