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Continued part 1, part 2 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: increasing customer profitability through pricing; profitbrand principles for brand communications; establishing accountability through branding systems; establishing accountability through effective metrics; profitbrand service - owning the customer experience;...
112 p dainam 26/02/2024 16 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, Customer profitability, Profitbrand principles, Profitbrand service
Part 1 of ebook "ProfitBrand: How to increase the profitability, accountability, and sustainability of your brand" provides readers with contents including: branding - yesterday, today and tomorrow; forging a profitbrand in the customer economy; customer equity - the key to accountability; how to calculate customer equity; divide and conquer: take care of customers worth taking care of; winning strategies to increase customer profitability;...
113 p dainam 26/02/2024 15 0
Từ khóa: Ebook ProfitBrand, Brand name products, Brand management, Brand name products marketing, Relationship marketing, Customer relations, The customer economy, Calculate customer equity, Customer equity obstacles
Ebook Public relations (2nd edition) - Tom Kelleher
Ebook "Public relations (2nd edition)" presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.
465 p dainam 26/02/2024 19 0
Từ khóa: Public relations, Public relations (2nd edition), Tom Kelleher, Principled public relations, Public relations models, Relationship management, Managing relationships, Commerce-driven relationships
Lecture Management accounting - Chapter 5: Cost – Volume – Profit relationships (CVP)
Lecture Management accounting - Chapter 5: Cost – Volume – Profit relationships (CVP). This lecture will cover the following: the basic concepts; application CVP concepts; break - even point and target profit analysis; contribution margin method;... Please refer to content of this lecture!
16 p dainam 27/01/2023 351 25
Từ khóa: Lecture Management accounting, Bài giảng Kế toán quản trị, Management accounting, Cost – Volume – Profit relationships, Contribution margin, Contribution margin ratio
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