Ebook Brand media strategy: Integrated communications planning in the digital era

Ebook "Brand media strategy: Integrated communications planning in the digital era" is a guide to crafting an integrated communications plan for today’s era - an era that continues to change. Antony has smartly updated this second edition to include more information on social, which is proving to be an increasingly important tool for insight gathering as well as message dissemination, and data, which has become a driver of effectiveness, accountability and, yes, even creativity.

Từ khóa: Brand media strategy, Integrated communications planning, The digital era, Media planning, Communications planning, Brand media strategy communication goals, Consumer brand conversations