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Continued part 1, part 2 of ebook "The psychology of entertainment media: Blurring the lines between entertainment and persuasion" provides readers with contents including: the programs between the ads - the persuasive power of entertainment fiction and narrative; individual differences in media usage and their role as mediators and moderators of media effects; marketing through sports entertainment;...
226 p dainam 24/09/2023 165 70
Từ khóa: The psychology of entertainment media, Manipulative behavior, The interactive effects of verbal, Consumer cultivation, Consumption behavior, Entertainment scale, Social psychological analysis
Ebook Advertising - Theory (Third edition): Part 1
The document Advertising - Theory (Third edition): Part 1 has contents: The environment of advertising, the evolution of advertising, the business of advertising, communication and consumer behavior, account planning and research,... and other contents. Invite you to refer.
206 p dainam 28/11/2021 167 26
Từ khóa: Consumer behavior, Account planning, The evolution of advertising, The planning process, The creative process
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