Chapter 7 - Radio. In this chapter students will be able to: explain how radio broadcasting developed in the 1920s; recognize how television affected radio discuss the; defining features of radio understand that radio gets programming from local stations, networks, and syndication companies; explain how the digital age is affecting radio; appreciate the potential of high-definition radio; understand how consolidation has affected the radio...

 39 p dainam 23/08/2022 221 34 Download

Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.

 25 p dainam 23/08/2022 108 24 Download

Chapter 9 - Motion pictures. explain how the motion picture industry developed, describe how the studios dominated the industry, discuss how television affected the film industry and its audience, understand the implications that digital moviemaking holds for the industry, explain how the digital age is affecting film, describe the components of the movie industry and how a motion picture is produced.

 41 p dainam 23/08/2022 319 37 Download

Chapter 13 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.

 24 p dainam 23/08/2022 330 20 Download

Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback.

 37 p dainam 23/08/2022 113 18 Download

Chapter 12 - The internet and the world wide web. In this chapter we will discuss: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet.

 31 p dainam 23/08/2022 273 20 Download

Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media.

 22 p dainam 23/08/2022 209 35 Download

Chapter 14 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

 19 p dainam 23/08/2022 192 18 Download

Chapter 18 - International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media system.

 16 p dainam 23/08/2022 236 15 Download

Chapter 19 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

 29 p dainam 23/08/2022 221 27 Download

Bài giảng "Truyền thông nội bộ trong tổ chức" phần 1 cung cấp cho học viên những kiến thức về tổ chức và văn hóa tổ chức; ảnh hưởng của văn hóa tổ chức đến truyền thông tổ chức; hoạt động truyền thông nội bộ trong tổ chức; phương pháp đánh giá hiệu quả truyền thông nội bộ; điều chỉnh hoạt động truyền thông;... Mời các bạn cùng...

 83 p dainam 25/07/2022 135 9 Download

Nối tiếp phần 1, bài giảng "Truyền thông nội bộ trong tổ chức" phần 2 tiếp tục cung cấp cho học viên những kiến thức về các phương tiện truyền thông nội bộ; truyền thông trực diện – truyền thông mặt đối mặt; truyền thông nội bộ bằng phương thức xây dựng câu chuyện; truyền thông qua các phương tiện truyền thông nội bộ; truyền thông nội...

 50 p dainam 25/07/2022 387 34 Download