• Lecture Dynamics of mass communication (9th edition): Chapter 10 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 10 - Joseph R. Dominick

    Chapter 10 - Television. This chapter includes contents: History, contemporary television, television in the digital age, defining features of television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, cable television, home video, direct broadcast satellites, feedback, the television industry.

     37 p dainam 24/10/2022 293 18

  • Lecture Dynamics of mass communication (9th edition): Chapter 11 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 11 - Joseph R. Dominick

    Chapter 11 - The Internet and the World Wide Web. This chapter includes contents: A brief history of the computer, the internet, structure and features of the internet, the evolving internet, economics, feedback, social implications, the future: the evernet, the internet and the web.

     23 p dainam 24/10/2022 89 34

  • Lecture Dynamics of mass communication (9th edition): Chapter 12 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 12 - Joseph R. Dominick

    Chapter 12 - News gathering and reporting. This chapter includes contents: Deciding what is news, news reporting in the digital age, categories of news and reporting, the news flow, the wire services, media differences in news coverage, readership and viewership.

     21 p dainam 24/10/2022 326 16

  • Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick

    Lecture Dynamics of mass communication (9th edition): Chapter 18 - Joseph R. Dominick

    Chapter 18 - Social effects of mass communication. The following will be discussed in this chapter: Investigating mass communication effects, effects on knowledge and attitudes, media effects on behavior: a short history, the impact of televised violence, encouraging prosocial behavior, other behavior effects, research about the social effects of the internet, communication in the future: social impact.

     23 p dainam 24/10/2022 80 13

  • Giáo trình Quảng cáo và xúc tiến thương mại quốc tế: Phần 1

    Giáo trình Quảng cáo và xúc tiến thương mại quốc tế: Phần 1

    Giáo trình "Quảng cáo và xúc tiến thương mại quốc tế" tiếp cận theo góc độ quản trị các hoạt động xúc tiến thương mại tại doanh nghiệp kinh doanh quốc tế với các quy trình quyết định cụ thể cho từng công cụ xúc tiến. Giáo trình được kết cấu thành 6 chương và chia làm 2 phần, phần 1 trình bày những nội về: xúc tiến thương mại trong môi...

     142 p dainam 23/08/2022 272 34

  • Giáo trình Quảng cáo và xúc tiến thương mại quốc tế: Phần 2

    Giáo trình Quảng cáo và xúc tiến thương mại quốc tế: Phần 2

    Giáo trình "Quảng cáo và xúc tiến thương mại quốc tế" tiếp cận theo góc độ quản trị các hoạt động xúc tiến thương mại tại doanh nghiệp kinh doanh quốc tế với các quy trình quyết định cụ thể cho từng công cụ xúc tiến. Giáo trình được kết cấu thành 6 chương và chia làm 2 phần, phần 2 trình bày những nội về: quan hệ công chúng trong môi...

     134 p dainam 23/08/2022 372 34

  • Lecture The dynamics of mass communication: Media in the digital age - Chapter 17

    Lecture The dynamics of mass communication: Media in the digital age - Chapter 17

    Chapter 17 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.

     21 p dainam 23/08/2022 59 9

  • Lecture The dynamics of mass communication: Media in the digital age - Chapter 16

    Lecture The dynamics of mass communication: Media in the digital age - Chapter 16

    Chapter 16 - Formal controls: laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.

     33 p dainam 23/08/2022 87 16

  • Lecture The dynamics of mass communication: Media in the digital age - Chapter 15

    Lecture The dynamics of mass communication: Media in the digital age - Chapter 15

    Chapter 15 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

     28 p dainam 23/08/2022 330 21

  • Lecture The dynamics of mass communication: Media in the digital age - Chapter 5

    Lecture The dynamics of mass communication: Media in the digital age - Chapter 5

    Chapter 5 - Magazines. The main contents of this chapter include all of the following: History, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback.

     25 p dainam 23/08/2022 191 38

  • Lecture The dynamics of mass communication: Media in the digital age - Chapter 8

    Lecture The dynamics of mass communication: Media in the digital age - Chapter 8

    Chapter 8 - Sound recording. In this chapter, you will learn: understand the development of the recording process, explain the impact of the Depression and World War II on the industry, recognize the significance of the CD, discuss the impact of Napster and its successors, explain how the digital age is affecting the recording industry, describe the departments that make up the recording industry.

     34 p dainam 23/08/2022 369 11

  • Lecture The dynamics of mass communication: Media in the digital age - Chapter 4

    Lecture The dynamics of mass communication: Media in the digital age - Chapter 4

    Chapter 4 - Newspapers. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.

     39 p dainam 23/08/2022 342 24

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