Chapter 4 - The newspaper industry. In this chapter we will discuss: History, newspapers in the digital age, defining features of newspapers, organization of the newspaper industry, newspaper ownership, producing the print and online newspaper, economics, feedback.

 27 p dainam 24/10/2022 194 29 Download

Chapter 5 - Magazines. In this chapter we will discuss: Magazine history, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback, the magazine industry.

 24 p dainam 24/10/2022 368 8 Download

Chapter 7 - Radio. In this chapter we will discuss: History, radio in the digital age, defining features of radio, organization of the radio industry, ownership in the radio industry, producing radio programs, economics, feedback, the radio industry.

 31 p dainam 24/10/2022 345 22 Download

Chapter 1 - Communication: Mass and other forms. This chapter include objectives: recognize the elements of the communication process, understand the different types of communication settings, identify the function of gatekeepers, describe how the Internet has changed mass communication, explain the various types of mass media convergence, understand the implications of the trend toward audience segmentation.

 22 p dainam 24/10/2022 195 11 Download

Chapter 8 - Sound recording. In this chapter we will discuss: History, sound recording in the digital age, defining features of sound recording, organization of the recording industry, ownership in the recording industry, producing records, making a CD, economics, feedback, the recording industry.

 25 p dainam 24/10/2022 303 18 Download

Chapter 13 - Public relations. The following will be discussed in this chapter: Defining public relations, a short history of public relations, public relations in the digital age, organization of the public relations industry, departments and staff, the public relations program, economics.

 24 p dainam 24/10/2022 207 14 Download

Chapter 14 - Advertising. The main contents of this chapter include all of the following: Defining advertising, a brief history of advertising, advertising in the digital age, organization of the consumer advertising industry, producing advertising, economics, business-to-business advertising.

 31 p dainam 24/10/2022 346 25 Download

Chapter 17 - The global village: International and comparative media systems. The learning objectives for this chapter include: recognize the global leaders in newspapers, radio, and television; distinguish among the four main theories of government-press relationships; categorize media systems by ownership patterns and degree of government control; understand how politics, culture, geography, history, and economics affect a country's media...

 21 p dainam 24/10/2022 374 34 Download

Chapter 15 - Formal controls: Laws, rules, regulations. The following will be discussed in this chapter: The press, the law, and the courts; protecting news sources; covering the courts; reporters’ access to information; defamation; invasion of privacy; copyright; obscenity and pornography; regulating broadcasting; regulating cable TV; the telecommunications act of 1996; regulating advertising.

 33 p dainam 24/10/2022 267 35 Download

Chapter 16 - Ethics and other informal controls. The learning objectives for this chapter include: distinguish among the types of informal controls on the media, explain the most important ethical principles, explain what the standards departments and performance codes are, discuss the relationship between the media and their advertisers vis-à-vis ethical practices, understand the pros and cons of pressure groups.

 24 p dainam 24/10/2022 194 34 Download

Chapter 6 - Books. In this chapter, you will learn: understand that books are the oldest form of mass communications, recognize the factors that led to the commercialization of book publishing, explain how the digital revolution may change the underlying structure of the book industry, identify the main parts of the book industry, understand the -economics that support the book industry.

 23 p dainam 24/10/2022 190 21 Download

Chapter 9 - Motion pictures. This chapter includes contents: The phi phenomenon, persistence of vision, history of the motion picture, motion pictures in the digital age, defining features of motion pictures, organization of the film industry, ownership in the film industry, producing motion pictures, economics, feedback, cable and video: the hollywood connection, the film industry.

 35 p dainam 24/10/2022 223 10 Download