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    Ebook Cutlip and Center's: Effective public relations (11th edition) - Glen M. Broom, Bey-Ling Sha

    Ebook "Cutlip and Center's: Effective public relations (11th edition)" offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

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  • Ebook The public relations handbook (4th edition) - Alison Theaker

    Ebook The public relations handbook (4th edition) - Alison Theaker

    Ebook "The public relations handbook" is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organizations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession. The Public...

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  • Ebook Public relations (2nd edition) - Tom Kelleher

    Ebook Public relations (2nd edition) - Tom Kelleher

    Ebook "Public relations (2nd edition)" presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make this text the new standard for introductory public relations courses.

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  • Ebook Brand media strategy: Integrated communications planning in the digital era

    Ebook Brand media strategy: Integrated communications planning in the digital era

    Ebook "Brand media strategy: Integrated communications planning in the digital era" is a guide to crafting an integrated communications plan for today’s era - an era that continues to change. Antony has smartly updated this second edition to include more information on social, which is proving to be an increasingly important tool for insight gathering as well as message dissemination, and data, which has become a driver of effectiveness,...

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  • Ebook Fundamentals of digital communication: Part 1 - Upamanyu Madhow

    Ebook Fundamentals of digital communication: Part 1 - Upamanyu Madhow

    Part 1 of ebook "Fundamentals of digital communication" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Modulation; Chapter 3 - Demodulation; Chapter 4 - Synchronization and noncoherent communication; Chapter 5 - Channel equalization;...

     269 p dainam 26/02/2024 6 0

  • Ebook Fundamentals of digital communication: Part 2 - Upamanyu Madhow

    Ebook Fundamentals of digital communication: Part 2 - Upamanyu Madhow

    Continued part 1, part 2 of ebook "Fundamentals of digital communication" provides readers with contents including: Chapter 6 - Information-theoretic limits and their computation; Chapter 7 - Channel coding; Chapter 8 - Wireless communication; Appendix A - Probability, random variables, and random processes; Appendix B - The Chernoff bound;...

     249 p dainam 26/02/2024 6 0

  • Ebook Advertising account planning: A practical guide - Part 1

    Ebook Advertising account planning: A practical guide - Part 1

    Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

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  • Ebook Advertising account planning: A practical guide - Part 2

    Ebook Advertising account planning: A practical guide - Part 2

    Continued part 1, part 2 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 7 - Brand positioning; Chapter 8 - The creative brief; Chapter 9 - Media and account planning; Chapter 10 - Measuring success; Chapter 11 - Business-to-business case study; Chapter 12 - Packaged-goods case study; Chapter 13 - Retail case study;...

     85 p dainam 26/02/2024 3 0

  • Ebook Reinforced concrete structures: Analysis and design - Part 1

    Ebook Reinforced concrete structures: Analysis and design - Part 1

    Part 1 of ebook "Reinforced concrete structures: Analysis and design" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Materials; Chapter 3: - General considerations for analysis and design; Chapter 04 - General requirements for strength and serviceability; Chapter 05: - General principles of the strength design method; Chapter 06 - Beams and one-way slabs;...

     301 p dainam 26/02/2024 4 0

  • Ebook Reinforced concrete structures: Analysis and design - Part 2

    Ebook Reinforced concrete structures: Analysis and design - Part 2

    Continued part 1, part 2 of ebook "Reinforced concrete structures: Analysis and design" provides readers with contents including: Chapter 7 - Two-way slabs; Chapter 8 - Columns; Chapter 9 - Walls; Chapter 10 - Foundations; Appendix A - Steel reinforcement information; Appendix B - Critical section properties for two-way shear;...

     351 p dainam 26/02/2024 4 0

  • Ebook Structural engineering reference manual (Eighth edition): Part 2

    Ebook Structural engineering reference manual (Eighth edition): Part 2

    Continued part 1, part 2 of ebook "Structural engineering reference manual" provides readers with contents including: Chapter 5 - Timber design; Chapter 6 - Reinforced masonry design; Chapter 7 - Lateral forces; Chapter 8- Bridge design;...

     271 p dainam 26/02/2024 4 0

  • Ebook Structural engineering reference manual (Eighth edition): Part 1

    Ebook Structural engineering reference manual (Eighth edition): Part 1

    Part 1 of ebook "Structural engineering reference manual" provides readers with contents including: Chapter 1 - Reinforced concrete design; Chapter 2 - Foundations and retaining structures; Chapter 3 - Prestressed concrete design; Chapter 4 - Structural steel design;...

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